A Journey Through the Sounds of the 60s!

The 1960s were a celebration of the excitement and possibility of being young. The culture was electric -- both literally and figuratively. Technological innovations touched everything from consumer culture (think cars and transistor radios) to pop music (think samples and layering).

Motown and surf rock made for perfect soundtracks to long road trips with friends. Motown in particular celebrated the spread of car culture; surf rock was all about the freewheeling groove of the West Coast.

The British Invasion was huge. Young people lost their minds for the hip accents, the cool haircuts and the catchy melodies. The Beatles, of course, were the big story. It seems there wasn’t a teenager alive who was spared from the epidemic of Beatlemania.

By the end of the decade, the wholesome ’60s sound got decidedly … weirder. 1969 was the year of the iconic Woodstock music festival, and it was also the year that Neil Armstrong walked on the moon. What better soundtrack for these unbelievable events than psychedelic rock? With its unusual sounds and rhythms, psychedelic music was often created with -- and enhanced by-- the use of hallucinogenic drugs. The genre’s iconic riffs and iconic personalities (Joplin, Hendrix, etc.) led the battle cry for a defiant hippie counter-culture.

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First up on this year's Ice Cream Social Calendar...

“How Sweet It Is (To Be Loved By You)” - 1964 - Motown

Motown was known for its upbeat call & response lyrical structure, which came directly from gospel music.

We bet you’ll hear the angels sing when you taste our effervescently light “How Sweet It Is (To Be Loved By You)” sundae -- an homage to Marvin Gaye’s 1964 hit.

Inspired by the unassuming sweetness of the track, our sundae finds mandarin and grapefruit engaging in a playful call & response with cava and Campari.

Vanilla chantilly, citrus-infused madeleines, orange cotton candy and sparkling mandarin chocolate lend “backing vocals” -- rounding out a melodious whole that encourages relaxation and appreciation.

Treat Mom to one this weekend. It’s the perfect ode to sweet, pure love.

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The sun will be shining, so join us this weekend, May 12 and 13, from 1-5pm for our first Social of the season!

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